Pink Day Founder Travis Price Joins WITS®
WITS welcomes Travis Price, founder of internationally recognized Pink Shirt Day / Pink Day, to Canada’s most prolific bullying-prevention program.
Travis Price, co-founder of Pink Day or Pink Shirt Day, will work closely with the WITS Programs Foundation to bring both their messages to Canadian children in the coming 2019-2020 school year.
Price was co-organized The original Pink Shirt Day in 2007 at his high school in Nova Scotia, purchasing and distributing 50 pink shirts after a male student was bullied for wearing a pink shirt during at his first day in the school. Now, the last Wednesday in February is Canada’s national anti-bullying day. Since then, Price has brought his message to hundreds of Canadian schools and many other countries to spread the Pink Day movement to stop bullying and embrace kindness.
Following the tragic 2007 death of Reena Virk in Victoria BC, local schools and police introduced the WITS strategies for young children. under the leadership of psychology professor Bonnie Leadbeater, PhD, the University of Victoria conducted evaluations and disseminated WITS nation-wide. WITS is now used in over 1200 Canadian schools, has crossed the border into the USA, and last year a group of researchers in Brazil worked with Leadbeater to create the Portuguese version of WITS, known as DIGA.
Together, Travis Price and the WITS Programs Foundation (a Canadian charity) will build on their collective successes to reduce bullying and create a more compassionate Canadian society.