News and Events

WITS Program Foundation receives Canadian Heritage funding for national Canadian Kindness Leaders Project!

WITS Program Foundation has received funding from Canadian Heritage for their Canadian Kindness Leaders project. Canadian Kindness Leaders will engage more than 10,000 youth aged from 9 to 12 in British Columbia, Manitoba, Alberta and Quebec, and in both official languages. From art projects to volunteering, youth involved in the project will use their creativity to encourage and promote lateral kindness, empathy, appreciation, diversity, and inclusion.

“We are very proud that Canadian Heritage is providing funding for us to reach Canadian youth across the country” said Andy Telfer, Executive Director of the WITS Programs Foundation. “Especially at this time of uncertainty, by participating in this project, youth will show that kindness is important in Canada and that they can make a positive difference.”

“Our Government is proud to support the Canadian Kindness Leaders project through the Youth Take Charge program. We are pleased to help youth across the country get involved in their communities in an important and meaningful way.”

The Honourable Steven Guilbeault, Minister of Canadian Heritage

The project engages youth in two stages. In the first stage, it uses the evidence-based WITS LEADS training curriculum to empower youth to develop problem-solving skills to peacefully resolve peer conflicts. This program provides strategies to prevent peer victimization and bullying by engaging youth in leadership activities, demonstrating how youth can help themselves, their peers, and younger children to “use their WITS”.

In the second stage, youth will develop kindness-based community projects. Through an online sharing platform, youth will post their projects and connect with other youth across Canada. In addition, youth will vote on the most inspiring youth action project. Inspiring projects will be recognized near Pink Shirt Day, Canada’s national anti-bullying day.

The overall aim of the project is to empower youth to participate in civic life and lead through positive actions. The project will promote and support priorities including kindness, diversity, inclusion and connect with official language minority communities in Canada.

To learn more about the WITS Program Foundation and its Canadian Kindness Leaders Project, visit

Media contact, CKL Program Manager, Renée Cenerini, at or call 250-386-7625 or Toll free at 1-855-858-8766

Pink Day advocate Travis Price Joins us!

We welcome Travis Price, proponent of internationally recognized Pink Shirt Day / Pink Day, to Canada’s most prolific bullying-prevention program.

Travis Price, co-founder of Pink Day or Pink Shirt Day, now works closely with the WITS Programs Foundation to bring both their messages to Canadian children.

Price co-organized the original Pink Shirt Day in 2007 at his high school in Nova Scotia, purchasing and distributing 50 pink shirts after a male student was bullied for wearing a pink shirt during at his first day in the school. Now, the last Wednesday in February is Canada’s national anti-bullying day. Since then, Price has brought his message to hundreds of Canadian schools and many other countries to spread the Pink Day movement to stop bullying and embrace kindness.

Together, Travis Price and the WITS Programs Foundation will build on their collective successes to reduce bullying and create a more compassionate Canadian society.

New partner in Olympic gold medalist Adam Kreek

We are excited to announce a new partnership with Adam Kreek, Olympic Gold medalist and founder of KreekSpeak Business Solutions. Adam is one of North America’s top Management Consultants and Executive Coaches and is a father of three.

“WITS teaches invaluable skills to the next generation of leaders. I was bullied as a kid, so I’m extra thankful that my kids have been trained to walk away, ignore, talk it out, then seek help.”

– Adam Kreek.

See Adam’s full bio and website

In Schools and the Community

Last Spring (2019), the WITS team made almost 100 visits to schools and community events in the Lower Mainland of BC and Victoria, BC. They read WITS-pick books in classrooms, entertained kids with fun activities at festivals and handed out WITS stickers, pencils and other fun giveaways.

20th Anniversary Celebration

Pictured (left to right) are founders Tom Woods, Dr. Bonnie Leadbeater (retired), Judi Stevenson and David Valentine at our 20th anniversary event, held at the Songhees Wellness Centre blocks away from where it all started in Esquimalt, (part of Victoria) BC, Canada.

Now in schools across Canada, WITS has crossed into the United States and an affiliated Portuguese version “DIGA” is being evaluated in Brazil. Officially since 1998 (and even before that!) the WITS Programs have been making a difference. Find us in your community on our map at the bottom of the About Us page.

Upcoming Events

Pink Shirt Day

The next Pink Shirt Day is February 24, 2021. Help support bullying prevention by ordering from a Denny’s near you in the two weeks leading up to Pink Shirt Day and making a donation to their Pink Shirt Day campaign – a portion of which supports our programs!

The next Pink Shirt Gala is under construction! stay tuned – all proceeds support the WITS Programs Foundation.